Today is a marketer’s dream-especially if you are in food services. Not only has everyone parlayed St. Patrick’s Day for the past week (and upcoming week) into gold, but consumers are biting, literally. For the past couple of weeks, it’s hard to ignore the print ads extoling everything green and Irish. Even the usual skeptics are Irish for the sake of a Guiness.
Today’s even more interesting, even if you flunked math-because you have heard of Pi (3.14). The smarter marketers are hyping/selling every kind of pie today. Most vendors are incorporating 3.14 into the price. Editor’ note: I’ve already purchased half a blueberry pie for $3.14. I may bite on Jet Pizza’s $3.17 offer on St. Pat’s Day. Even without amortizing the cost, it should be worth the effort to enjoy a Detroit style za.
Because I’ve been at work for the past four hours, I haven’t looked to see if MLB is celebrating two famous pies. It’s pretty easy to reference HOF’er Pie Traynor even if he last played a regular season game in 1937. Harold Joseph slashed .320/.363/.435 in 17 seasons and was nicknamed Pie.
While Felix Pie pronounced his last name pee/yay, one can’t discount his name today. That Pi Day falls during spring training, I can’t help thinking about Felix and our encounter back in the early 2000’s when he was a Cubs prospect. Somewhere I have a picture of the two of us taken at a back field in Mesa, Arizona. He was supposedly that five-tool player that couldn’t miss, until he missed more often than not.
Rather than criticizing him, I choose to recall (fondly) our last encounter in 2013 when he was playing for the Indianapolis Indians (AAA Pirate affiliate). At the time he was 29 years old and just hanging on, but he still had a positive attitude and big ass grin. A little perspective: Former WS champ, Jose Contreras (age 41) was still holding on for dear life, and 37-year -old Kyle Farnsworth was scrambling to reinvent himself. Conversely, 22-year-old, Gerrit Cole and 21-year-old, Jameson Taillon were on the way up. 29-year-old, Charlie Morton was on the cusp of reinventing himself.
Even if I don’t take advantage of any pizza specials over the next week, Pi Day or Pie Day has led me down a pleasant rabbit hole. If I were thirty years older, I might have gone down the Traynor rabbit hole.